Raise. Deliver. Build.
Fundraising and field delivery for Muslim charities, under one roof.
Giving should reach the ground it was meant for. We tend the whole of that distance, from the people who raise it to the families who receive it.
Charities we have worked with
Trusted by charities across the sector.
Humanitarian aid, disaster relief and orphan care
Support and advice for refugees and asylum seekers
Interest-free loans tackling poverty in Pakistan
Medical aid for Palestinian refugees
Aid for orphans, widows and refugees
Muslim humanitarian relief and community development
- Aid Humanity
Humanitarian relief, water and emergency aid
Clean water, food and orphan relief
Humanitarian relief, orphan care and education
Humanitarian aid and sustainable development
01What we do
Three ways we grow a charity's income
Three things move a charity’s income: reaching new donors, getting what you raise to the ground, and keeping the donors you already have. We run all three.
- RaiseDigital fundraisingWe find your donors online and turn clicks into real donations, through Muslim Advertising, on ad accounts that get sharper with every campaign.Learn more →
- DeliverField deliveryThe money you raise is taken to the ground and accounted for, through Global Field Works, so every pound can be followed to where it lands.Learn more →
- EmailDonor emailThe list you already own becomes your most dependable income. Postroom turns a single gift into years of giving.Learn more →
02How we work
Four things we hold to
- We hold both ends
- We raise the money, and we can see it delivered. Few teams hold both ends of that chain.
- The deen runs through it
- Zakat is handled correctly and every pound is tracked. We protect the dignity of the people we serve, and we never put anything in front of a donor that we cannot stand behind.
- Trust is the asset
- We measure everything and report everything, and we build the relationship to last for years, not one campaign.
- We build before we spend
- We get the means to convert right before we pay to reach anyone. The first weeks are quiet work. The giving compounds after that.
03What the work has shown us
Twenty years of real campaigns
Twenty years of running real campaigns for real charities. The numbers behind the work, and a picture of how this community gives that we keep learning from.
- 4.4 billion
- Ad impressions served
- 915,000
- Conversions tracked
- 20+
- Charity clients served
- 45% larger giftsRamadan donors give around 45% larger gifts than at any other point in the year.
- The #1 predictorA charity's website is the strongest single predictor of its campaign success.
- 4× more donorsCharities that stay active year-round keep up to four times more of their donors.
04What we have built
A portfolio you can visit today
Alongside the work we do for charities, The Garden builds and runs its own ventures. SDQA is a giving platform for serious donors; the rest serve the British Muslim community day to day. The portfolio is live - you can visit any of it today.
- SDQAA giving platform for serious donors. Design your own named, fully accountable project, or place patient capital into a managed waqf, and follow it through to completion.Learn more →
- Islamic WillsA fully live, Shariah-compliant will service online, from the first question to a finished will.Learn more →
- The Middle WayA migration advisory that has built an audience of more than 10,000 families and helped over 5,000 of them relocate.Learn more →
The work we build is meant to keep giving long after the gift is made.
The Prophet ﷺ said: “When the son of Adam dies, his deeds come to an end except for three: a continuing charity, knowledge benefited from, or a righteous child who prays for him.”
Sahih Muslim 1631
Stay close to the work
Occasional notes on what we are building for the Muslim charity sector. No spam, no pressure.
Connect with us
Ready to talk?
Whether you are a charity, an organisation, or an individual with an idea - we would like to hear from you.
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